Content Creation & Media Relations
Finding qualified employees was a challenge for my firm – particularly in a competitive market. I launched a media relations campaign to supplement and enhance recruitment efforts by gaining visibility through regional, trade and national media coverage. I pitched, placed and wrote employee stories for various publications, and I identified and applied for “best company” awards and lists. Our biggest success was applying for and securing placement on Fortune’s 100 Best Companies To Work for List, the first and only time the firm has been included on that ranking.
Ghostwriting & Media Relations
I pitched and placed this byline article with a leading industry publication. Additionally, I wrote the piece on behalf of my employer’s regional manager.
Writing & Editing for INternal Communications
I created an internal communications plan for this firm’s sustainability initiative. I provided a CEO message (featured above) as well other sample newsletters and outreach pieces.
Content Creation & Media relations
I pitched and placed this feature article in a leading industry publication for my employer. I ghostwrote the four-page article for our Director of Sustainability. The article was the lead article, which included a cover page photo.
Writing, Editing & Media Relations
I provided writing, editing and media relations outreach for this company acquisition press release.
Web Site Content Creation
Hip Mom Jewelry was a small, locally owned business in need of web site content. I wrote a web site bio, created a media kit and drafted media pitches. The owner has since sold her business, but during our working relationship, we focused on expanding her audience through product placements with influential bloggers.
Blog writing
I created the content and design elements for this blog post. It was featured on my health and fitness blog, www.knicholastraining.com.
